Comments on: Testing the Elements https://www.kevindyer.net/2016/02/03/testing-the-elements/ Cinematographer in Portland, OR Wed, 03 Feb 2016 18:28:51 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: João Ruivo https://www.kevindyer.net/2016/02/03/testing-the-elements/#comment-5 Thu, 07 May 2009 07:54:19 +0000 http://wpzoom.com/zenko/demo/?p=73#comment-5 In reply to Thomas Clausen.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy.

]]> By: Steve Robillard https://www.kevindyer.net/2016/02/03/testing-the-elements/#comment-4 Thu, 07 May 2009 07:52:30 +0000 http://wpzoom.com/zenko/demo/?p=73#comment-4 In reply to Thomas Clausen.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

]]> By: Thomas Clausen https://www.kevindyer.net/2016/02/03/testing-the-elements/#comment-3 Thu, 07 May 2009 07:51:47 +0000 http://wpzoom.com/zenko/demo/?p=73#comment-3 This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

]]> By: Dumitru Brînzan https://www.kevindyer.net/2016/02/03/testing-the-elements/#comment-6 Thu, 07 May 2009 02:55:44 +0000 http://wpzoom.com/zenko/demo/?p=73#comment-6 All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

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